Mobile Strategy To Maximize Your Company’s Profile

Orlando App Development
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Mobile Strategy To Maximize Your Company’s Profile

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Did you know for the first time,  mobile devices outnumber people.  Eighty-five percent of consumers believe their mobile devices are essential to daily life. Clearly, the mobile interface is crucial for consumers, and the savvy businesses that hope to connect with them increasingly choose to do so via smartphones and tablets.

Yep, thats me included.

Today’s business owner and consumer has an infinite number of apps available, at their finger tips.

While desktops will likely remain the primary method of Internet use for most users in 2014, there’s no denying mobile is a big player GROWING FAST


A mobile strategy can help companies of all sizes reach more customers and help maintain a strong industry advantage, but maybe you don’t believe this. Please read on…

Yes, it’s true creating a mobile strategy involves more than building an awesome app. A great strategy ensures that your in-person, mobile and traditional online experiences communicate a cohesive message that motivates customers to interact with your business.  So ask yourself…

 

Is it Time for My Business to Go Mobile?

If you can answer yes to any of these, then I suggest you get on it;

 

1. The whole idea behind applications is convenience for users, and they know that.
Do I want my customers to have the convenience of interacting with my business faster and seamlessly from their pockets?

 

2. Because an app is a native piece of code, you can customize it in any way you see fit for your company. This means that you have complete control over how relevant and helpful your app is to your customers and clients. If there was ever something about your company that you hoped could be easier, an app just might be the answer.
Do You to be seen as helpful to your customers and clients?

 

3. Apps could very well help you reach a new audience. More and more people are beginning to shy away from desktops and traditional websites and are using apps and their mobile phones as their connection to the Web.
Do you need more customers or a new audience?

 

4. Apps can be created to sync up with information that a user may have in their phone. For example, if your customer wanted to get a content update from your website, an app might allow them to sync this up with their mobile calendar.
Do you want your customers updated with new products and services quickly?

 

5. Apps are currently a huge trending topic in the media. Lists of some of the latest apps do well because there is such a demand for that type of content, so you can use your app as a PR tool and help get your brand into that discussion.
Do you need to brand your business or accelerate it’s brand exposure?

 

6. Many of your competitors will start creating apps, so you don’t want to fall behind. At this point, you might be one of the first in your industry or in your area, but that is a great way to stand out and grab the entire audience that is looking for an app for the type of work that you do.
Do you want to be the leader in your industry and stand out from your competitors?

 

One of the most important things to realize about a mobile app is that it is not a mobile website.
let me say this again…

 

One of the most important things to realize about a mobile app is that it is not a mobile website.
A mobile website is simply using your website and customizing it for the mobile screen and the mobile user. It is not a native piece of code. Creating a mobile website should be your first plan of action, and an application second.


Here is why…
 simply put,  it’s the Future. The generation of shoppers that use your services and shop, currently use their mobile devices to connect and interact with everything around them; even your business should you already have an app for your business.  Statistics have shown that mobile devices are the fastest growing device ever to come along.. Everything is now instant gratification, and connecting to your business also means you should be right at their finger tips, as an app on their mobile phone.

And here is how to get the results you want…  

 

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Maximize your mobile efforts:

1. Develop your app strategies before you build.

2. Design great experiences not for you but for your end user.

Focus on delivering a customer experience that enables users to interact with your brand in new and exciting ways. The majority of users expect their apps to load within two seconds, and 85 percent of users prefer an app to a mobile website. You’ve probably experienced the frustrations of viewing a mobile website with a distorted layout and difficult navigation. So develop your app with the goal of alleviating these frustrations.

3. Use application programming interfaces ( API ) for additional services when possible.

4. Make your strategy scaleable, start with version 1.0 and grow with your ideas and downloads.

The smartphone market is forecasted to grow by more than 10 percent every year for the next four or five years, and the number of mobile app downloads is projected to double in the next three years. Given these rates, your mobile strategy must be flexible, so allow and plan for rapid growth.

5. Foster a streamlined experience across all platforms and interaction, website, mobile app and business interaction.

Only 16 percent of users will try a buggy app more than twice, so the transition should be smooth.

6. Build a strong team that will be there for the next 10 yrs or more, a company that will stand with you every step of the way making your mobile app perfect for your end user.

A bare-bones app can cost $10,000 to develop, and developing a graphics-intensive app can cost millions. Having a solid team of developers is critical to building successful apps. An in-house development team is a start (expensive) or a local development company (more affordable).  It’ll give you the technical chops to execute your plan, and you won’t have to go back and forth with an outside contractor to get a feature implemented.

7. Secure your customers’ data. Yes, with so many breaches the new PCI compliance structure being implemented, you should consider security as a huge part of all you do online should you collect data or credit cards.

If you handle client data, information security is crucial. Implement data encryption, and address customer privacy when you consult with cloud vendors. With an increase in bring-your-own-device practices, the array of devices and platforms makes you vulnerable, so do everything you can to secure confidential data and give your customers the peace of mind they deserve.

Flipboard is an example of a brand that’s effectively implemented a mobile strategy. The digital magazine is completely mobile. In many ways, it transformed magazine reading into an enjoyable experience for smartphone and tablet users. Its features even allow users to create their own magazines, enabling individuals with similar interests to unite.

A mobile strategy that is tailored to your startup’s goals and connected to your customers’ needs can help you connect with your target audience on a deeper level. A strong mobile strategy can also accelerate your company’s growth on a promising trajectory. 

I hope this has given you some insight on developing a mobile app for your business and should you be considering an app – give us a call today!

 

321.676.8714  – The Consultation Is ALWAYS Free.

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